👋 Welcome, this is an interactive demo. Have a play: preview posts on each platform, approve them and pick between caption ideas, check the calendar and the results. It's all sample data for a made-up florist, nothing is really uploaded, sent, or posted.
This week
What you get, and what's next
Got an idea?

Something you wish this did, or anything that would make your life easier? Tell us. We've built plenty of things people asked for.

How you're using Phat Social

Your activity at a glance, your latest posts, and a few ideas for what to share next.

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Connect your accounts

Link your Instagram and Facebook once, and approved posts publish themselves at the time you choose. It's a one-time setup.

Two quick things first:
  • 1
    An Instagram Business or Creator account, linked to your Facebook Page. Most florists already have this. If yours is still a personal account, you can switch it for free in the Instagram app settings, it only takes a moment.
  • 2
    Best done on a computer, not the phone. On a phone the Instagram login often just keeps spinning (a known Instagram issue). On a laptop or desktop it's quick, and afterwards you can approve posts from any device.
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Rather not set this up? No problem at all. We'll happily post everything for you, you just tap approve and we handle the rest. Nothing changes on your side, and you can connect any time later.
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Your results will appear here

Once your approved posts start going live, this is where you'll see how they're performing, reach, engagement and what's working best, plus a list of everything published so far.

Performance · last 30 days
Results over time

Posts published so far

PreviewCaptionFormatImpressionsClicksPublishedStatus

Every photo and video you've sent us, and everything we've made from them, all in one place. Tap any one to see where it's used.

Instagram lets you put just one link in your bio. This makes it a little page of all your links, order, website, reviews, whatever you like, styled in your brand. Set it up once, then paste the one link into your bio.

Here are your posts, ready to go. For each one: preview it on each platform, pick the caption you prefer (tweak it if you like), check the suggested time, then approve. Nothing posts until you say so.

Add your media, or brief us. Everything lands in Posts for you to okay, nothing goes out until you say so.

Drop your photos and videos in and we'll do the rest, they come straight to us and the system starts preparing them for posting.

Drag photos or videos here, or choose files
JPG, PNG, MP4 or MOV · up to 20 at a time

Turn a set of your photos into a branded Reel, a short vertical video that lands in Posts, ready when you are. Reels reach the widest audience of any format. Once it's made you can fine-tune it from the post's card, the opening title, end sign-off, pace, and the music (match the vibe automatically, or pick a specific track), then we rebuild it before it goes out.

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Your photos
Add the shots from your shoot
We build a draft
We pick the best shots, crop them to 9:16, add gentle motion, your branding, and music
curatecrop 9:16motionbrandingmusic
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You fine-tune it
Tweak the title, pace, music or a specific track, then we rebuild it
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Ready to post
Arrives as a video in Posts, ready to go
Anything specific for this Reel? (optional, we read every note and build to it)
🎬
Drag the photos for your Reel here, or choose photos
JPG, PNG or HEIC · pick 3–10 · we use the best of them

Clean cut-outs of your bouquets and products on a tidy backdrop, ready to download for your website or prints, or drop straight into a post. Send us photos below and they'll appear here after we prepare them.

Make product shots, send photos to cut out (bouquets, arrangements, plants, giftware)
🖼️
Drag photos here, or choose photos
JPG, PNG or HEIC · a clear single product per photo works best

Your brand, made in a few steps. Colours, type, a logo and a tagline, all saved so the rest of Phat runs on it. Nothing here is final until you save.

Live preview

The tools that run your business, at a glance. Pick up where you left off, or start something new.

Turn a quick consultation into a couple's mood board and proposal. Each couple below is their own folder: open it to see their mood board, proposal and detailed proposals together, all personalised by Phat Digital.

How Bloom works

Four steps from a rough consultation to a finished, hand-crafted proposal. Fill in the brief, and we personally prepare the couple's mood board and proposal.

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1
The brief Jot what the couple said in your meeting. Rough notes are perfect.
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2
Mood board & proposal We hand-craft both, with two or three directions to choose from.
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3
They choose The couple picks the one direction they love best.
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4
Detailed proposal An in-depth plan for that direction, element by element.
Example of our work

A finished proposal we prepared for a couple, so you can see the standard every couple receives.

Your couples

Each couple is a folder. Open one to see everything we've prepared for them, together.

Make a branded invoice in seconds. Your business details and brand are already set from your Phat Digital record, so a new invoice is just the line items. Save it as a PDF to send. We never handle the money, the invoice simply shows your own payment details.

Reviews are the single biggest thing for getting found on Google and for winning trust before someone even calls you. This is your one place to ask happy customers for a review, and to show off your best ones. The counter QR code lives in the next tab along.

Every message in one place, your Instagram and Facebook DMs, comments and mentions, so you can reply from here without hopping between apps. Nothing is sent until you hit reply.

Your customer enquiries from everywhere except social, your website form, webchat and email, filtered down to the ones that actually matter. The newsletters and receipts get tucked under "Other" so real enquiries never get lost. Nothing is sent until you hit reply. (Instagram and Facebook messages live in the Messages tab under Phat Social.)

Every order in one place, pulled together from your confirmation emails so nothing slips through. See who's expecting what and when, sorted by delivery date. This is the start of your order tools, buying lists and delivery runs can build on top of it later.

Your orders, totalled up into one prep list, so you know exactly what to make and buy before the week starts. Pick a window and we add up every item across those orders. Print it and take it to the bench or the wholesaler.

Plan today's delivery run in one go. Add each drop, or pull them straight from your orders, and we put them in the shortest sensible order from your shop and back. You get a printable run sheet for the van and a one-tap Google Maps link. It's a planner for the day's run, not a tracking system.

Make a QR code for your shop. Print it on the counter, receipts or a leaflet, and people scan it with their phone camera to go straight to your reviews, website or socials. No app needed, and it never expires.

What should it open?

A quick read on what people are searching for to find you, and how that's changing month to month.

Your site, your say. Change anything, add a page, or drop in a new section. Tell us what you want and we build it, on-brand and checked over, then show you a preview. Nothing goes live without you.

Want a blog post? Tell us the topic and we'll write an SEO-optimised draft in your voice. You read it, tweak the words or ask for changes, and once you're happy we publish it to your site. We write them to last, timeless posts that keep working and ranking for you, not just this week.

The search term you'd love to be found for, ideally with your town or area in it. Leave blank and we'll pick a sensible one.

Your posts

Fancy a fresh look? When we've prepared design options for you, they'll appear here. Take a look, pick your favourite, and tell us what you think. We'll build the final from there. Your brand stays yours, we just explore the look.

Everything you've asked for, and where it's up to. When a preview is ready, take a look and either approve it or ask for a tweak. Nothing goes live without your say-so.

Your shop, in your hands. Add a product, we make the photo look great on a clean backdrop, and it goes on your site ready to buy. You set the price, and payment goes straight to your own Stripe, we never touch it.

From your Stripe dashboard (it starts price_). With it, the button is Add to basket. Without it, the product shows with an Enquire button until you add one. Not sure? Leave it and ask us.

Your products

The photos you've sent for your website. We build with these, they're never posted to your socials. Add more any time in Add media and tag them For my website.

🔧 Operator view. Only you (Phat Digital) can see this tab. The client never does. Use it to run their first website build: set the mockups they review, and flip them live when the site's up.
Build stage

In rebuild, the client sees a “we're building your site” overview plus the mockups below, and the self-serve tools (New page, Edit, Blog, requests) are hidden. Flip to live once their site is up to switch on the full Phat Websites suite for them.

Current:
Mockups the client reviews

These appear in the client's Redesign tab to pick from and give feedback. Add each option's name and its preview link (a deployed preview page). Drag not needed, order is as listed.

What the client has said
Strategy & plan

Turn the client's brief into the plan we build from. Run strategy.py on their brief (it drafts a sitemap, per-page sections, a content checklist and local SEO targets), then paste its JSON here. Plain text works too, it saves as the summary. Once saved, the client sees it as “Your website plan” in Redesign.

Revision log

The running history for this client: their feedback, and every change we make with the reason why. Log each change here as you make it, so the whole thread is traceable.